The religious tourism attraction of Graha Maria Annai Velengkani based on visitor perceptions

Abstract

This study examines visitors' perceptions of the religious tourism appeal of Graha Maria Annai Velangkanni in Medan. Religious tourism today is no longer solely about worship, but also a place for visitors to seek tranquility and spiritual experiences. This study uses a quantitative approach with a survey method to obtain a more measurable picture of visitor assessments. Data were collected through direct observation and questionnaires distributed to visitors to Graha Maria Annai Velangkanni using a purposive sampling technique. The questionnaires were compiled using a Likert scale, and the data obtained were analyzed using the Partial Least Squares (PLS) method with the help of the SmartPLS application. The results show that visitors have a positive perception of the religious tourism appeal of Graha Maria Annai Velangkanni. The unique architecture, environmental conditions, and the calm and religious atmosphere are the main factors that influence visitor assessments. From these results, it can be concluded that Graha Maria Annai Velangkanni has good potential as a religious tourism destination in Medan.