Analysis of the Influence of Social Media Promotion on Tourists' Interest in Visiting Maimun Palace Medan

Abstract

This study aims to analyze the influence of social media promotions on tourists' interest in visiting Maimoon Palace in Medan. The research approach uses a quantitative method with a population of all Maimoon Palace visitors. A sample of 100 respondents. The results show that social media promotions have a positive and significant effect on tourists' interest in visiting. In addition, the quality of information and the attractiveness of content distributed through digital platforms also strengthen this relationship, indicating that the effectiveness of promotions depends not only on the frequency of message delivery, but also on the relevance, clarity, and credibility of the content received by tourists. These findings emphasize the importance of destination managers to optimize digital communication strategies to increase tourist interest in Maimoon Palace.